Book Solid. Stay Solid.
A turnkey system built for hair salons. Capture every client from Google and Instagram, automate the follow-up, and keep your whole book in one place.
Salon Architecture.
The four engines every salon needs to grow without adding staff. Stop chasing clients by hand and start automating the revenue.
Smart Acquisition
Turn Google and Instagram traffic into booked appointments with landing pages built to convert, not just to look pretty.
- One-Tap Booking Forms
- Instant Colour Consults
- Facebook Ad Integration
The AI Front Desk
Speed-to-lead is everything. New Google and Instagram enquiries get a text back inside 60 seconds, so the booking lands with you.
- 24/7 SMS Concierge
- Live Call Routing
- Walk-In QR Codes
Appointment Pipeline
Visual flow. Track every client from "Booked" to "In The Chair." Attach notes and fire reminders automatically.
- Appointment Checklists
- Document Storage
- Key-Date Automations
Repeat & Referral Engine
Your past clients are your cheapest revenue. We automate the long-term nurture so you stay top-of-mind without lifting a finger.
- Win-Back Texts
- Birthday Wishes
- Newsletter Builder
Hi! This is Alex at Catalyst. I'm with a client right now — are you calling about a balayage on Saturday?
Just nowYes! Do you have anything this weekend?
We can! I have 4:00 PM open today. Tap here to lock it in: catalyst.co/book
Answer Every Enquiry.
Even Mid-Colour.
Your hands are in someone's hair. The phone rings out and that client books elsewhere.
Catalyst answers for you around the clock. It texts every missed call back, qualifies the client, and books the appointment while you stay mid-colour.
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Missed Call Text-Back Turns "voicemail" into an active text conversation.
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Automated Appointment Booking Reads your calendar and books the slot without the back-and-forth.
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Omni-Channel Inbox Google, Instagram, Facebook and SMS in one stream.
Your Work
Belongs On Google.
You transform people every day. Your review count should show it. Catalyst watches your pipeline. The moment a appointment is marked "In The Chair," we text that client a review link — before they are out the door.
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Completion-Triggered Requests Auto-sends SMS & email the moment the appointment is done.
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Negative Feedback Gate Route unhappy clients to a private form; send happy ones to Google.
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Social Proof Widget Auto-publish your best new reviews to your site and Facebook.
"She actually listened to what I wanted. Colour is perfect."
Google • 3 days ago"Booked a balayage online at midnight. So easy."
Google • Just nowGoogle Enquiry: a balayage on Saturday...
(512) 555-0192 • Recording...
Saturday — Station 3
Obsessed with the colour, thank you!
Your Salon
In Your Pocket.
Running a salon does not happen behind a desk. With the Catalyst App, your whole operation travels with you. Answer clients, move appointments, and get paid from anywhere.
Texts, email, FB Messenger and IG DMs in one feed. Never switch apps again.
Call clients straight from the app. Every call is recorded and logged to the contact automatically.
Take Payment
At The Chair.
Stop chasing invoices and waiting to get paid. With Catalyst Mobile, you carry a card terminal in your pocket. Raise invoices, text secure payment links, and watch revenue land in real time.
Generate a secure Stripe link and text it instantly. 85% of texted invoices are paid inside 30 minutes.
Create branded estimates and invoices on the fly. Convert an approved estimate to an invoice with one tap.
Ideal for memberships and repeat plans. Set up auto-debit in the app to lock in monthly recurring revenue.
Gross sales, net revenue and outstanding invoices in the palm of your hand.
Chair To Rebook.
One System.
Most hair salons buy a website from one company, a CRM from another, and leads from a third. It never talks to itself. Catalyst unifies the whole stack into one pipeline that feeds itself.
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Instant Google & Instagram Capture
Enquiries from Google, Instagram and your website land in the CRM instantly. No copy-paste. No delay.
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High-Performance Websites
Replace the generic template site with one built to turn visitors into booked appointments.
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Multi-Channel Nurture
The moment a client lands, the system follows up by SMS, email and voicemail drop until you get a reply.
One Screen. Every Stylist.
Stop logging into six platforms to run one appointment. Catalyst is the nervous system of the business, syncing clients, calendars and payments into a single dashboard.
Instant Lead Sync
Never download a CSV again. Facebook and Google leads hit your CRM in < 1 second.
Conflict-Free Booking
We read your Google and Outlook calendars so you are never double-booked for a appointment.
Status Triggers
Automatically move a client to "Confirmed" the moment they confirm.
Fill Tomorrow
With Yesterday's Clients.
Your next appointment is probably already in your database. Catalyst's radar scans your own database and your local area for the clients most likely to book next.
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Smart Geo-Targeting
Draw a circle around the area you actually serve. We surface the households that match your best clients.
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Instant Contact Lookup
Found a match? One click pulls their mobile and email so you can reach out directly.
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Hyper-Local Dominance
Launch postcard and SMS campaigns to exactly the households that match your best clients.
Every Client.
Perfectly Placed.
Stop running six stylists off one paper diary. Catalyst gives you a visual board for every appointment in flight. Drag a card to the next stage and the system updates the client and your team automatically.
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Drag-and-Drop Management
Move appointments from "New Enquiry" to "Booked" to "Confirmed" with a single click.
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Automated Handoffs
Moving a card to "Confirmed" auto-generates the checklist for your team and sends the client what they need to send back.
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Client Status Portal
Kill the "any update?" calls. Clients get a private link to track their appointment 24/7.
"You're confirmed for Saturday at 11 — see you then."
Salon-Ready Pricing.
No setup fees. No lock-in. No contract. Every plan includes a custom website, designed and built free — and the design is yours to keep.
Single Chair
For the owner-operator building a steady book.
- Custom website design — free, and yours to keep
- Hosting, SSL and unlimited edits
- Missed-call text-back
- Contact form → instant text & email follow-up
- Google Business Profile setup
- One inbox for text and email
Full Salon
For multi-stylist operations filling the calendar.
- Everything in Single Chair
- Full CRM with pipelines and lead routing
- Online booking with automated reminders
- Review automation — Google & Yelp
- Invoicing and payment links
- Local SEO program
- Centralized chat: email, SMS, Facebook, Instagram, WhatsApp
- Monthly reporting call
Multi-Salon
For multi-location groups and franchise operations.
- Everything in Full Salon
- AI voice agent — inbound and outbound
- Digital campaigns: social, email & paid ads
- Multi-location support
- Advanced automation build-outs
- Dedicated account manager
- Priority support and same-week changes
- Quarterly strategy sessions
Your Book Can Be Full.
Let's Fill It.
The hair salons beating you are not working harder. They are running a better system. Stop chasing and start compounding.