Every Lane Full. Every Session.
A turnkey system built for swim schools. Capture every family from Google and Yelp, automate the follow-up, and keep your whole book in one place.
Swim School Architecture.
The four engines every swim school needs to grow without adding staff. Stop chasing families by hand and start automating the revenue.
Smart Acquisition
Turn Google and Yelp traffic into booked lessons with landing pages built to convert, not just to look pretty.
- One-Tap Booking Forms
- Instant Trial Bookings
- Facebook Ad Integration
The AI Front Desk
Speed-to-lead is everything. New Google and Yelp enquiries get a text back inside 60 seconds, so the trial lesson lands with you.
- 24/7 SMS Concierge
- Live Call Routing
- Poolside QR Codes
Lesson Pipeline
Visual flow. Track every family from "Trial Booked" to "Enrolled." Attach notes and fire reminders automatically.
- Lesson Checklists
- Document Storage
- Key-Date Automations
Repeat & Referral Engine
Your past families are your cheapest revenue. We automate the long-term nurture so you stay top-of-mind without lifting a finger.
- Win-Back Texts
- Birthday Wishes
- Newsletter Builder
Hi! This is Alex at Catalyst. I'm with a family right now — are you calling about a beginner trial lesson?
Just nowYes — do you have space in a beginner class?
We can! I have 4:00 PM open today. Tap here to lock it in: catalyst.co/book
Answer Every Parent.
Even Poolside.
Nobody hears a phone over a busy pool. That family enrols at the next school.
Catalyst answers for you around the clock. It texts every missed call back, qualifies the family, and books the lesson while you stay poolside.
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Missed Call Text-Back Turns "voicemail" into an active text conversation.
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Automated Lesson Booking Reads your calendar and books the slot without the back-and-forth.
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Omni-Channel Inbox Google, Yelp, Facebook and SMS in one stream.
Water Confidence
Is Worth Shouting About.
Parents choose swim schools on trust and word of mouth. Reviews are both. Catalyst watches your pipeline. The moment a lesson is marked "Enrolled," we text that family a review link — before they are out the door.
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Completion-Triggered Requests Auto-sends SMS & email the moment the lesson is done.
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Negative Feedback Gate Route unhappy families to a private form; send happy ones to Google.
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Social Proof Widget Auto-publish your best new reviews to your site and Facebook.
"She went from terrified to swimming a length in a term."
Google • 3 days ago"Booked a trial online in a minute. No phone tag at all."
Google • Just nowGoogle Enquiry: a beginner trial lesson...
(512) 555-0192 • Recording...
Lane 3 — Saturday 9 AM
She loves the water now, thank you!
The Whole Timetable
In Your Pocket.
Running a swim school does not happen behind a desk. With the Catalyst App, your whole operation travels with you. Answer families, move lessons, and get paid from anywhere.
Texts, email, FB Messenger and IG DMs in one feed. Never switch apps again.
Call families straight from the app. Every call is recorded and logged to the contact automatically.
Term Fees
Collected Automatically.
Stop chasing invoices and waiting to get paid. With Catalyst Mobile, you carry a card terminal in your pocket. Raise invoices, text secure payment links, and watch revenue land in real time.
Generate a secure Stripe link and text it instantly. 85% of texted invoices are paid inside 30 minutes.
Create branded estimates and invoices on the fly. Convert an approved estimate to an invoice with one tap.
Ideal for memberships and repeat plans. Set up auto-debit in the app to lock in monthly recurring revenue.
Gross sales, net revenue and outstanding invoices in the palm of your hand.
Trial To Term.
One System.
Most swim schools buy a website from one company, a CRM from another, and leads from a third. It never talks to itself. Catalyst unifies the whole stack into one pipeline that feeds itself.
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Instant Google & Yelp Capture
Enquiries from Google, Yelp and your website land in the CRM instantly. No copy-paste. No delay.
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High-Performance Websites
Replace the generic template site with one built to turn visitors into booked lessons.
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Multi-Channel Nurture
The moment a family lands, the system follows up by SMS, email and voicemail drop until you get a reply.
One Screen. Every Lane.
Stop logging into six platforms to run one lesson. Catalyst is the nervous system of the business, syncing families, calendars and payments into a single dashboard.
Instant Lead Sync
Never download a CSV again. Facebook and Google leads hit your CRM in < 1 second.
Conflict-Free Booking
We read your Google and Outlook calendars so you are never double-booked for a lesson.
Status Triggers
Automatically move a family to "Trial Attended" the moment they confirm.
Find The Swimmers
Who Did Not Return.
Your next lesson is probably already in your database. Catalyst's radar scans your own database and your local area for the families most likely to book next.
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Smart Geo-Targeting
Draw a circle around the area you actually serve. We surface the households that match your best families.
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Instant Contact Lookup
Found a match? One click pulls their mobile and email so you can reach out directly.
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Hyper-Local Dominance
Launch postcard and SMS campaigns to exactly the households that match your best families.
Every Enrolment.
Zero Chaos.
Stop managing lane lists across spreadsheets and paper registers. Catalyst gives you a visual board for every lesson in flight. Drag a card to the next stage and the system updates the family and your team automatically.
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Drag-and-Drop Management
Move lessons from "New Enquiry" to "Trial Booked" to "Trial Attended" with a single click.
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Automated Handoffs
Moving a card to "Trial Attended" auto-generates the checklist for your team and sends the family what they need to send back.
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Client Status Portal
Kill the "any update?" calls. Families get a private link to track their lesson 24/7.
"Her trial lesson is confirmed for Saturday at 9."
Term-Ready Pricing.
No setup fees. No lock-in. No contract. Every plan includes a custom website, designed and built free — and the design is yours to keep.
Single Pool
For the owner-operator building a steady book.
- Custom website design — free, and yours to keep
- Hosting, SSL and unlimited edits
- Missed-call text-back
- Contact form → instant text & email follow-up
- Google Business Profile setup
- One inbox for text and email
Growing School
For multi-instructor operations filling the calendar.
- Everything in Single Pool
- Full CRM with pipelines and lead routing
- Online booking with automated reminders
- Review automation — Google & Yelp
- Invoicing and payment links
- Local SEO program
- Centralized chat: email, SMS, Facebook, Instagram, WhatsApp
- Monthly reporting call
Multi-Pool
For multi-location groups and franchise operations.
- Everything in Growing School
- AI voice agent — inbound and outbound
- Digital campaigns: social, email & paid ads
- Multi-location support
- Advanced automation build-outs
- Dedicated account manager
- Priority support and same-week changes
- Quarterly strategy sessions
Next Term Fills Fast.
Fill It First.
The swim schools beating you are not working harder. They are running a better system. Stop chasing and start compounding.